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NUROLABS

Bike Shops · Workshops · Cycling

The service station for performance eyewear.

Bike in for service, eyewear into the NURO station: your customers experience touchless deep cleaning on their own glasses – and take the ritual home. Workshop value and retail in one.

NURO station at a bike workshop counter next to performance cycling sunglassesAI-generated image

Why the station belongs in your shop.

The service station that sells.

Your customer brings the bike in for service – you clean their eyewear for free alongside. They experience the result on their own €300 glasses, not on a demo object. The device sells itself; the bundle sits next to it on the shelf.

Your customers are our audience.

Road, gravel, MTB: anyone riding performance eyewear knows the problem – sweat salts in the hinges, smeared coatings after every ride. You don't have to explain anything. Your customers get the use case in five seconds.

Recurring revenue instead of one-off sales.

The cleaner is the entry – concentrate and cloths are the business. Once someone is in the ritual, they reorder. As a dealer you benefit from predictable repeat revenue with attractive terms.

The shop concept: Experience → Understand → Buy.

Station at the counter

Eyewear cleaning as a free service with every bike check. The customer is waiting anyway – 180 seconds later they see the difference.

Bundle on the shelf

Right next to the station: the NURO bundle to take home. The aha moment is fresh; the buying decision happens in the shop.

Reorders through you

Concentrate and cloths as repeat revenue – in the shop or via direct order. We'll go through details in a personal conversation.

Dusty cycling sunglasses above the open NURO cleaning basinAI-generated image

What you want to know.

Our shelves are full – why another product?+

NURO doesn't need a shelf; it needs a spot at the workshop counter. The service station is workshop value first, retail second. Sales happen through the experience, not the shelf space.

What's the margin?+

Attractive dealer terms on direct purchase. We'll go through details in a personal conversation.

Does it work with mirrored and photochromic lenses?+

Yes – that's exactly what NURO is built for. Touchless cavitation is coating-friendly; the concentrate attacks neither mirror finishes nor photochromic layers. No rubbing, no micro-scratches.

What about helmets, wearables and other gear?+

The basin is optimised for eyewear. Small parts fit too – but for in-store advice, the eyewear case is what counts: it's the strongest and fastest aha moment.

How much effort is the station day to day?+

Change the water, re-dose concentrate, done. Your workshop runs more demanding equipment.

Become a NURO dealer.

Starter set, POS material, dealer terms – one package, one contact.

Get in touch